Events

Academy of Marketing/BMAF Workshop.

The findings from the recent AM/BMAF funded Teaching and Learning Development projects was presented at this workshop; participants were provided with the opportunity to ask questions and gain further insights during the day. The aim of the workshop was to stimulate discussion, gain practical insights and allow time for networking.

Outline Programme

10.00 – 10.30 Registration, refreshments and Introductions
10.30 – 10.35 Introduction Monica Gibson Sweet, Chair Marketing Education SIG
10.35 – 10.45 Welcome by Dharma Kovvuri Dean, Lancaster Business School
10.45 – 11.15 Workshop 1 Deborah Anderson Kingston University, Experts and Novices: applying theories of social learning to the study of Marketing
11.15 - 11.30 Coffee
11.30 – 12.00 Workshop 2 Catherine Demangeot, University of Strathclyde, International Student Learning and Avatar Collaboration in an Immersive World
12.00-12.45 LUNCH
12.45 – 13.15 Guest Speaker Beverly Leeds Open Educational Resources for Marketing Educators
13.15 - 13.45 Workshop 3 Paul Harrigan, University of Southampton, Re-shaping International Marketing Education through the New DNA of Marketing
13.45 – 14.00 Coffee
14.00 – 14.30 Workshop 4 Mizan Rahman, University of Lincoln, Incorporating Case Studies in Marketing Education to Prepare the Students for Global Citizenship
14.30 – 14.45 Plenary - Monica Gibson Sweet
14.45 Close

Workshop Programme

Workshop presentation videos:

Paul Harrigan (University of Southampton) - 'Re-shaping International Marketing Education through the New DNA of Marketing'

Mizan Rahman (University of Lincoln) - 'Incorporating Case Studies in Marketing Education to Prepare the Students for Global Citizenship'