New Issue of the Journal of Research in Marketing and Entrepreneurship

Date: 19-July-2011 

The latest issue of the Journal of Research in Marketing and Entrepreneurship has been published by Emerald.

Volume 13 Issue 1 - Contents:

  • Research in marketing and entrepreneurship: a retrospective viewpoint
    Gerald E. Hills & Claes Hultman
  • Entrepreneurial passion: an explorative case study of four metal music ventures
    Laura Laaksonen, Antti Ainamo & Toni-Matti Karjalainen 
  • Aligning teaching and practice: a study of SME marketing
    Sheilagh Resnick, Ranis Cheng, Clare Brindley & Carley Foster 
  • Can CRM survive integrating franchisees with a corporate giant?
    Kelley O'Reilly & David Paper
  • Best address: the use of innovative marketing in the real estate industry
    Yuvay Jeanine Meyers & Susan S. Harmeling
  • The impact of product management on SME firm performance
    David C. Roach

The journal can be read online at the Journal Website.

 

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