MARKETING EDUCATION SPECIAL INTEREST GROUP (SIG)

Academy of Marketing/BMAF

This Special Interest Group has a separate webpage as part of the Academy of Marketing website.
SIG Leader:  Monica Gibson-Sweet University of Glamorgan

The particular interests of the Marketing Eduation SIG will change according to the dynamics of the teaching environment and the contemporary issues faced by marketing educators. 

It generally seeks, however, to exchange ideas of best practice in terms of:

  • marketing teaching,
  • learning and assessment,
  • innovations in teaching,
  • educational research interests etc.

Please contact Monica Gibson-Sweet (mgibsons@glam.ac.uk) about thoughts and ideas for the SIG going forward and/or if you are interested in joining the SIG

Marketing Education Teaching Research and Development Grants 2010/11

Details of the funding awarded for 2010/2011 can be found at the Academy of Marketing Website.

Previous award winners can be found below:

See here for Marketing Education SIG Report - Winter 2008

Undergraduate Marketing Benchmarks

See the Academy of Marketing SIG web page for a resume of a paper written by Monica Gibson-Sweet and Peter Rudolph (AM Executive) making the case for and against marketing subject benchmarks for discussion at the Academy of Marketing's summer executive meeting.

The paper draws on a general review of the subject benchmark statements together with the relationship between subject benchmarks and contemporary student numbers in the higher education community.

See here for a full copy of the paper The Case For and Against Undergraduate Marketing Subject Benchmark Statements.

 

To join the Marketing Education SIG

contact Monica Gibson-Sweet at mgibsons@glam.ac.uk