Business Student Voice

Report of a Business Student Focus Group

Oxford Brookes University | 1st October 2010

Eleven students - from six universities, from undergraduate and postgraduate Business programmes, and studying full time and part time - met to share with each other and with BMAF their thoughts on their learning opportunities and experiences.

The day was constructed to reflect the three priority areas established by the HE Academy and to gain the views of students in three areas:

  • Graduates with impact: Do you feel well prepared for developing a successful career? How can universities make sure you are well prepared?
  • Better Teaching: How can we improve the learning experiences and opportunities offered to our students?
  • Flexibility in Learning: What approaches to learning and assessment do you prefer and why?

We asked you what you felt are the attributes which can be associated with being a "graduate". You listed:

  • Reliability
  • Honesty
  • Ethical behaviour
  • Confidence and self esteem
  • Tenacity
  • Respect for others
  • Humility
  • Reflective practice
  • Appetite for learning, and learning skills
  • Innovation and creativity
  • Communication and interpersonal skills
  • Technical skills
  • Political awareness
  • Pro-activity
  • Passion
  • Humour

We asked you about the curriculum and how it prepares you to be graduates with impact. You agreed the importance of:

  • Work experience
  • Extra-curricular learning opportunities
  • Working links with alumni
  • On-going employer contributions to courses
  • Pro-active careers advice
  • Working in multi-cultural groups
  • Student engagement in learning
  • Independent learning

You did not value PDP.

Better teaching, you felt, should include:

  • Less group work, unless explicitly to develop team-working skills
  • Teachers Manage disruptive influences
  • Smaller groups
  • Less Powerpoint
  • Legible handwriting!
  • Examples of successful assignments, so students know what is expected
  • Regular "homework" and class tests
  • Interactivity in lectures, a less didactic approach
  • Good staff/student relations
  • Staff pro-active in encouraging learning
  • Peer review
  • "Challenge" meetings, Dragons' Den, Debates
  • Variety of teaching methods
  • Theory related to practice
  • Opportunities to engage with employers and the work place
  • Constructive feedback dialogue
  • Contemporary issues in business

You also felt that good teaching should be rewarded!

The participants valued flexibility in learning, suggesting the following as important:

  • Social networking sites, texting, mobile phone apps, YouTube - i.e. not just a VLE
  • On-line lectures and podcasts
  • Involving students in decisions on assignments and deadlines
  • Student engagement with curriculum development
  • Use "real life" contemporary case studies
  • Simulations and role play
  • Work-based learning
  • Extra-curricular learning
  • Independent learning

What next?

Participants agreed that it had been a useful and enjoyable day, meeting colleagues from other universities and courses, and exploring differences and similarities in their learning experiences and opportunities.

We have established a Business Student Voice Facebook Group to encourage further sharing of ideas about issues related to learning and teaching and are considering planning a larger "Student Conference" to share good practice, from the student perspective.

The views of the focus group participants will be included in a workshop at the Association of Business School's annual conference presented by members of the BMAF team. This will be on the theme "Learning from our students", and include also lessons from the National Student Survey and other student surveys.

Acknowledgements

Our thanks to Meera Shah, a student in the Oxford Brookes Business School, who organised this event for BMAF

Focus Group Participants

Yeshu Aggarwal, Rupak Sarma, Jacqueline Pirmohamed & Alistair McKnight

Focus Group Participants

John Njane, Kunal Shah & Hemalatha Venkateswaran

Focus Group Participants

Meera Shah, Sunai Raju, Mark Dillon, Steve Probert & Jonathan Isaacs

Steve Probert, Meera Shah & Clive Robertson

Steve Probert (BMAF Assistant Director), Meera Shah and Clive Robertson (BMAF Director)