Assessing the value of simulation games in Marketing Education

 

Status: complete

Funding Initiative: Teaching development fund/mini projects

 

Description

The aim of the project was to introduce and evaluate a new simulation game based undergraduate strategic marketing module.

This project aimed to evaluate a marketing simulation game with a cohort of undergraduate students within the modularised semester based teaching timetable.

The module was planned to replace an extended case study module at Honours level. It had very similar learning outcomes to the existing module, and part of this project was to assess how well such a module can deliver these outcomes whilst at the same time evaluating the student learning experience and satisfaction with this type of delivery.

 

Contact(s)

Niki Hynes and Nicola Whitton

Organisations / Institutions


Napier Universit + Manchester Metropolitan University

 

Related documents/URLs

Final Report

 

Start date

2005-05-01

End date

2006-04-30