MARKETING

  • The Academy of Marketing
    The AoM is a membership organisation that aims to further marketing education and research. It provides funding, conferences, workshops and seminars, supports special interest groups and publishes newsletters and e-bulletins.
  • Federation of European Direct and Interactive Marketing (FEDMA)
    FEDMA aims to promote and protect the European direct and interactive marketing industry by creating greater acceptance and usage of, and confidence in direct and interactive marketing by European consumers and business communities.
  • The Institute of Direct Marketing (IDM)
    Founded in 1987 the IDM is internationally recognised as the leading professional body for the development of direct, data and digital marketing. The IDM itself is an educational trust and registered charity - its funds being used to educate and inspire the most talented students into the profession.
  • IDM Student Newsletter - UR The Brand
    UR The Brand is a student-oriented website from IDM that provides resources to help students get started in the direct and digital marketing profession.
  • Journal of Marketing Education (SAGE)
    The leading international scholarly journal publishing articles on the latest techniques in marketing education, emphasizing new course content and effective teaching methods.
  • Market Research World
    MRW is an online portal to a host of online resources and research related articles relevant to market research buyers, researchers, students and individuals with an interest in the market research industry.
  • The Marketing Review (Westburn Publishers)
    A quarterly journal "designed to bridge the middle ground between the more esoteric theorising of academic researchers and the anecdotal approach of journalists" within the field of Marketing.
  • Marketing Teacher
    A website of resources on popular marketing topicsm including a series of lessions suitable for self study or use as part of a module. 
  • MarketingTerms.com
    An online reference of marketing terms and index of sites and articles on Marketing.
  • MMC Learning (the product of a TLTP project - computer based learning for marketing students)
    MMC Learning is a marketing/management training and educational helpdesk specialist based at and part of Manchester Metropolitan University Business School.
  • Museum of Brands, Packaging and Advertising
    Based in Nottinghill, London, the museum is a collection of over 12,000 original items revealing the history of cunsumer culture.
  • The Westburn Dictionary of Marketing 
    A free online dictionary of marketing terms.

BMAF Resources