Marketing
The HEA supports a large network of learning and teaching practitioners involved in marketing throughout the UK. We provide funding, events, resources and a large number of opportunities to network with marketing learning and teaching practitioners from a variety of institutions and roles.
We initiate, gather and disseminate examples of good practice in learning, teaching and assessment which have been developed and successfully implemented by marketing specialists in institutions across the UK. We offer a unique focal point and will help you stay in touch with what matters in learning and teaching in marketing.
We aim to:
- organise wide-ranging continual professional development activities for learning and teaching in marketing
- disseminate good practice and innovation in learning and teaching of marketing
- provide information and resources relating to pedagogic research as it relates to marketing, and directly engage with pedagogical research activities
- maintain and develop contacts with professional bodies and other relevant national organisations to influence the development of policy and practice in marketing education.
Support at subject level is at the heart of our work and we will continue to deliver and develop the services which are most valued by those working in marketing education.
We will be developing our marketing pages and resources over the next few months so please visit these pages regularly to see what's new. We also welcome your feedback and your ideas on what you would like to see in our marketing resources section. Please send your comments to Lynn Vos, Discipline Lead for Marketing.
