New Publication - Advances in Culture, Tourism and Hospitality Research Volume 3

Date: 13-January-2010 

The third volume of the Advances in Culture, Tourism and Hospitality Research series is titled Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research.

Edited by Arch G. Woodside, Carol M. Megehee and Alfred Ogle.

Table of Contents

  1. Cultural Psyche and Cross-Cultural Research Methods, Patricia Berwick
  2. Brand Image, Equity, and Sports Sponsorship, David N. Bibby
  3. Using an Ethnographic Approach to Understand the Adjustment Journey of International Students at a University in England, Lorraine Brown
  4. How Consumption Values Affect Destination Image Formation, Haywantee Ramkissoon, Robin Nunkoo and Dogan Gursoy
  5. Morphology of a Hotel Tradition: The Guest Questionnaire, Alfred Ogle
  6. How Unconscious Needs Influence Traveler’s Interpretations and Preferences of Alternative Tours and Hotels, Xuan Van Tran and Arch G. Woodside

More information can be found at the Emerald Website.