New Fund to Help Tourism Industry Benefit from London 2012

Date: 11-June-2010 

Jeremy Hunt, Secretary of State for Culture, Olympics, Media and Sport, has announced the launch of a new marketing and public relations campaign to help British tourism capitalise on the opportunities offered by the London 2012 Olympics.

A marketing and PR fund will be established which it is hoped will generate £1 billion ($1.5 billion) worth of marketing and PR in more than 20 key areas around the world in 2012, which also includes the Queen's Diamond Jubilee, and the run-up to the Games.

More information about the fund can be found at the InsidetheGames.biz website.