Market Assurance in New Course Development Project

Date: 26-April-2010 

The Knowledge Partnership has launched a new Leadership, Governance and Management Fund project with the aim of developing, evaluating and disseminating methods and techniques for the effective market assurance of new programmes.

The purpose of the project is to support:

  1. More efficacious course development and, therefore, reduced incidences of failure by HEIs to recruit viable cohorts of students
  2. Improved financial sustainability in the sector due to a greater proportion of new courses achieving strong and sustained market appeal
  3. A more collaborative approach between academics and other professionals (e.g. marketing, quality, HR) to new course development
  4. Initiating networks of HE staff with common interests in course development

The outputs will be applicable to deans, subject leaders, academic course developers, and marketing, finance, quality and planning departments.

A website is being developed to disseminate these outputs that will contain survey tools, case studies and advice guides.

The Knowledge Partnership are also seeing HEIs to join the project and become Associate Members.

For more information on this project, Visit the Knowledge Partnership Website.

 

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