International Journal of Sport Marketing and Sponsorship (V9, N4)

Date: 17-July-2008 

The next edition of the International Journal of Sport Marketing and Sponsorship (V9, N4) will be available shortly. This will be an Olympics special edition, consisting of the following papers:

  • Coca-Cola China's Virtual Olympic Torch Relay Programme at the 2008 Beijing Olympic Games: adding interactivity to traditional offline Olympic activation
  • Olympic sponsorship: evolution, challenges and impact on the
    Olympic Movement
  • Selection of leveraging strategies by national Olympic sponsors: a proposed model
  • Winning the Olympic marketing game: recall of logos on clothing, equipment and venues at the 2006 Turin Winter Olympics
  • The Olympic Equestrian Games: brand collaboration and associations occurring within a destination and a sports event
  • Olympic Games host and bid city marketing: exploring issue
    management in the relationships among event stakeholder groups

For further information contact Simon Chadwick: s.chadwick@BBK.AC.UK