The scourge of student instrumentalism
An examination of the relationship between pedagogy, personal epistemology and the employability of Business School graduates from New Universities
- Publication Date: 22-06-2010
Presentation from the Higher Education Academy Annual Conference, 22-23 June 2010.
My research indicates that UK advertising agencies perceive Business graduates as less attractive recruitment candidates than
non-Business graduates. This paper argues that technical-rationalist pedagogy in Business degrees is a contributory factor. Relational
pedagogy is posited as an alternative approach by developing individual dispositions which can enhance student learning and employability.
Authors
- Norman Brady

