Abstract - HEA Surveys Conference 2017
This presentation demonstrates how a professional services directorate, Library and Learning Services, has begun to use qualitative research data (using ethnographic techniques), to ensure that valuable quantitative data (such as NSS, internal surveys and benchmarking) becomes more meaningful. Repetition of questions and responses can lead to the risk of data and outcomes becoming stale. In a user focused environment we have taken a more dynamic approach, aiming to gain a greater insight into what our users really want from us. Free text options within our regular datasets tend toward the vague. We need to know what is truly meant by comments such as: ‘more’, ‘space’, ‘nicer’.