The TOPs programme: Case study

SUBJECT CENTRE LEGACY RESOURCE, HLST Learning Legacies.

Case Study.

The acronym 'TOP' stands for 'The Olympic Programme'. TOP, created in 1985, was established to maximise opportunities for generation of sponsorship revenue for the IOC, while at the same time reducing the substantial number of major corporate sponsors that had previously been involved with the Games to approximately 70 participating organisations. Corporate sponsors are all multi-national corporations that are global leaders in their respective industry.

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Subject Centre for Hospitality
Leisure
Sport and Tourism