The image of universities as ivory towers is longstanding. It is where ideas and knowledge are generated, nurtured and passed on; but the community is where the action is. Both entities have been very separate and different, even though universities exist in communities; as part of, yet distinct in their values, conduct and actions. Recently, however, the need has arisen for the university to be embedded in, participate and relate, as in collaborating with the community. This workshop aims to explore (through storytelling, games, discussion and quiz) with the conference participants the journey of ground-level involvement and engagement with a regional community to improve learning and opportunities for students, graduates, the university and the community at large.