No more preaching to the converted: embedding ESD in the Business school curriculum through a service learning initiative

Chapter 6

A chapter from the HEA's publication Enhancing education for sustainable development in Business and Management, Hospitality, Leisure, Marketing, Tourism.

This research describes attempts to integrate education for sustainable development (ESD) into the Universityof Southampton's business school curriculum by including a service-learning component in assessment. This approach has enabled both masters and undergraduate students studying entrepreneurship to gain first-hand experience of working with social entrepreneurs. Analysis of student reflections related to the placement suggests this experience opened their eyes to the reality and possibilities of social enterprise, made their business values more pro-social, and inspired many students to consider sustainability-related issues in their business future.